At Bodhala, I worked directly with the CEO, CTO, and senior leadership team to transform dense technical content into clear, compelling investor decks and marketing collateral. My role focused on structuring complex information, developing visual narratives, and designing polished presentation materials used in high-level fundraising and business development efforts.
The process began with long, detailed documents outlining the information leadership wanted to include. These often contained multiple paragraphs per slide, covering product, technology, vision, market positioning, and operational details. My first step was to break this information down, identify the core message, and determine what belonged in the primary narrative.
Working closely with the leadership team, I reorganized the content into a logical, investor-friendly flow. This included defining section breaks, establishing a narrative arc, and determining how much information belonged on each slide. My focus was clarity: ensuring each slide communicated one strong idea rather than overwhelming the viewer with competing points.
Once the narrative structure was set, I designed the deck using visual frameworks that made complex concepts easier to understand. This included:
The goal was always to help investors grasp the value quickly, even when the underlying information was technical or abstract.
I collaborated in real time with the CEO, CTO, and other team members through multiple revision rounds. These working sessions refined the messaging, clarified the story, and ensured accuracy across product, technology, and business strategy. Each iteration brought the deck closer to a polished, persuasive presentation suitable for investor meetings.
The first investor deck served as an early foundation for Bodhala’s visual identity. At the time, the company was still defining its brand, so I introduced initial typography, layout systems, icon styles, and color approaches that gave the materials a cohesive look and feel. Over the following years, as the company grew, I continued to refine and elevate this visual language. Resulting in a more polished, mature, and strategically aligned design system seen in later investor materials. The final investor decks clearly communicated Bodhala’s story, technology, and value proposition in a way that supported successful fundraising and strengthened investor engagement. The materials I produced became foundational assets for leadership, improving clarity, consistency, and confidence in high-stake presentations. The decks ultimately became a driving force in securing major multimillion-dollar investment.
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Ann Arbor, MI
chelsea@chickcentral.com
734.478.2681