Bodhala

Investor Decks, Strategic Design & Information Simplification

At Bodhala, I worked directly with the CEO, CTO, and senior leadership team to transform dense technical content into clear, compelling investor decks and marketing collateral. My role focused on structuring complex information, developing visual narratives, and designing polished presentation materials used in high-level fundraising and business development efforts.


My Role & Contributions
  • Designed investor decks, pitch materials, and infographics for leadership
  • Translated long-form and highly technical content into digestible visual narratives
  • Developed slide layouts, frameworks, and storytelling structures
  • Collaborated directly with C-suite leaders to refine messaging and strategic positioning
  • Balanced detail and clarity, ensuring materials were both comprehensive and easy to follow
  • Led the design and production of a major investor deck that supported a successful fundraising round

Process


1. Content Intake & Discovery

The process began with long, detailed documents outlining the information leadership wanted to include. These often contained multiple paragraphs per slide, covering product, technology, vision, market positioning, and operational details. My first step was to break this information down, identify the core message, and determine what belonged in the primary narrative.


2. Structuring the Narrative

Working closely with the leadership team, I reorganized the content into a logical, investor-friendly flow. This included defining section breaks, establishing a narrative arc, and determining how much information belonged on each slide. My focus was clarity: ensuring each slide communicated one strong idea rather than overwhelming the viewer with competing points.


3. Visual Design & Information Simplification

Once the narrative structure was set, I designed the deck using visual frameworks that made complex concepts easier to understand. This included:

  • high-level diagrams simplifying technical processes
  • visual groupings of related ideas
  • scannable layouts that replaced dense paragraphs
  • iconography and visual cues for hierarchy and focus

The goal was always to help investors grasp the value quickly, even when the underlying information was technical or abstract.


4. Executive Review & Iteration

I collaborated in real time with the CEO, CTO, and other team members through multiple revision rounds. These working sessions refined the messaging, clarified the story, and ensured accuracy across product, technology, and business strategy. Each iteration brought the deck closer to a polished, persuasive presentation suitable for investor meetings.

Scope of Work

  • Investor Deck Strategy & Design
  • Content Simplification & Narrative Development
  • Pitch Presentation Layouts
  • Information Architecture
  • Infographics & Visual Frameworks
  • Executive-Level Collaboration

Outcome

The first investor deck served as an early foundation for Bodhala’s visual identity. At the time, the company was still defining its brand, so I introduced initial typography, layout systems, icon styles, and color approaches that gave the materials a cohesive look and feel. Over the following years, as the company grew, I continued to refine and elevate this visual language. Resulting in a more polished, mature, and strategically aligned design system seen in later investor materials. The final investor decks clearly communicated Bodhala’s story, technology, and value proposition in a way that supported successful fundraising and strengthened investor engagement. The materials I produced became foundational assets for leadership, improving clarity, consistency, and confidence in high-stake presentations. The decks ultimately became a driving force in securing major multimillion-dollar investment.

Say Hello

I'd love to chat with you. Let's create something great together. Leave a message or give me a call :)

Location

Ann Arbor, MI

Email me

chelsea@chickcentral.com

Call me

734.478.2681