• Website design, UX refinement, and long-term content updates
• Art direction for staff photography and creation of custom icons
• SEO strategy and ongoing optimization to improve search ranking
• Management of Google Business profile & patient review initiatives
• Design and execution of print marketing (postcards, direct mailers)
• Multi-channel marketing support focused on patient acquisition and community reach
• Brand messaging refinement highlighting the practice’s family-run identity

Process

In 2013, I redesigned the practice’s website to create a clean, modern, and patient-friendly experience. Over the years, I continuously refined the layout, images, and messaging to keep the site current and aligned with evolving expectations of dental patients. A major focus was showcasing Kerry Family Dental as a long-standing, family-owned practice (a key differentiator from corporate dental chains).

I improved the site’s discoverability through targeted SEO practices, optimizing structure, keywords, and local-search relevance. Content was shaped around what patients value most when researching a dentist: trust, experience, and personal care. These updates helped increase visibility and build confidence for potential patients.

I directed and photographed staff portraits to strengthen the practice’s professional image. Additionally, I created custom icons and graphics to support site clarity and strengthen its brand identity across digital and print platforms.

To increase patient engagement and online credibility, I managed the practice’s Google Business profile and implemented a review-request system using our dental software’s texting platform. By sending personalized follow-up messages, we encouraged satisfied patients to share their experiences, contributing to a significant rise in Google reviews.

I designed physical mailers and neighborhood postcards to expand community reach. These print campaigns helped attract new patients and complement the digital strategy, ensuring the practice remained visible both online and locally.

Scope of Work

• Website Design & Responsive Development
• SEO Optimization
• Brand Messaging & Visual Identity Refresh
• Photography Direction & Editing
• Graphic/Icon Design
• Google Business Management & Review Strategy
• Print Marketing (Postcards, Mailers)
• Patient Acquisition Strategy

Outcome

The redesigned website and ongoing marketing efforts resulted in meaningful improvements to the practice’s visibility, patient experience, and growth. Monthly new patient numbers increased by 257%, rising from 7 to 25. Google reviews grew by over 135, strengthening online credibility. Updated brand visuals and consistent, patient-focused messaging supported a cohesive identity that continues to resonate with the community and set the practice apart from corporate dental groups.